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Experience

Currently working as the Brand Director of OpenTable. Previously with Yelp, NerdWallet and LivingSocial. 15+ years experience in visual design, brand strategy, film and marketing.
Summary

Curious, charismatic creative who loves cross-functional collaboration. Infectiously optimistic outlook with a passion for team building.

Erich Grois is a creative director
based in Oakland, California.








See some of his work

 Commercial
 Small Business
 Personal


Currently

OpenTable

Summary

Managing in-house designers, contractors and agencies. Art directing illustration, motion/video, photo shoots and AI image and video generation. Overseeing creative for brand identity, global campaigns, product marketing and partnerships. Scaling marketing channels with AI solution for B2B and B2C audiences.

Branding / Web
2014-Present



Commercial




Magic happens when human connection meets thoughtful design. During my time at OpenTable, I’ve collaborated with an incredible team to bridge that gap—transforming moments into intuitive, visually stunning experiences that shape how the world dines. It’s a journey that has fueled my passion, challenged my creativity, and proved just how powerful design can be. I’ve driven the creative vision for high-impact GTM launches, mentored talent, and built multi-channel campaigns that blend data-driven performance with emotional resonance. I build scalable creative solutions with a future-forward embrace of generative AI and emerging platforms that capture market demand and elevate the brand.


Select projects while at OpenTable

- The OpenTable rebrand
- Bumble Partnership
- Restaurant website redesign
        - Testimonial and lifestyle photo shoots
        - Awards program branding




Small Business



Designing for small businesses holds a special place in my heart, as it allows me to make a direct and meaningful impact on their growth and success. Collaborating with small business owners gives me the opportunity to understand their unique vision, challenges, and aspirations. Every design element should be thoughtfully considered to help small businesses stand out in a competitive market. Witnessing the positive impact my designs have on their visibility, credibility, and overall business performance is incredibly rewarding, making me passionate about supporting the growth and success of small businesses through the power of design.

Recent projects for small businesses

- O&M Construction
- McDade Fare



Personal


              My passion also lies in personal design projects, where I can unleash my creativity and immerse myself in the world of design. These projects allow me to explore various mediums and infuse them with my unique style and vision. There is something incredibly fulfilling about taking an idea and transforming it into a tangible creation that reflects my personality and perspective.

Recent obsessions include

- Studio portraits
- Dream portal collages
- Mental state Illustrations